“Refer a friend” vs. “Gift a friend”

Referral/Word-of-Mouth marketing is the most powerful marketing on the planet.

Here’s a simple tip:

When setting up referral generation systems, choosing your words is extremely important.

Here’s a great example:

“Refer a friend” vs. “Gift a friend”.

The concept of referring a friend implies value to the company offering the product/service.

The concept of gifting a friend implies value to the friend AND (more importantly) to the giver.

Isn’t it interesting how switching out a single word can change the entire result of your messaging?

Try it sometime…

JosephBaker.com