Figuring out how much to spend on your marketing efforts can be a bit confusing at times. Some will say marketing should account for 10–15% of your overall budget. Others would say it should be closer to 5%. Still others spend nothing at all. How much should your marketing budget…

It’s not likely that you are the ONLY person in the world offering your exact product/service. So, this means (obviously) that you have competition. Given this fact (love-it or hate-it) it’s your job to become the singular, obvious, most highly-valued choice that stands above the rest. You don’t have to…

In an ideal world, you are passionate about the products/services that you provide. And, you’ve also likely spent countless hours forming the “perfect” offering … and the perfect pitch. Here’s the sobering reality: At the end of the day, the market decides whether your products/services have value. …

A few days ago, I saw an ad in the top right corner of my Facebook feed. While I mostly use Facebook to access the corporate accounts that I manage, I happened to be (briefly) browsing my home page “feed”. An image caught my eye in the top right corner…

When examining a business’ marketing materials, there is always a “better way” in which they could have presented themselves and their products/services. Have you ever wondered, though, what it would be like to be on the receiving end of your own marketing? If you could somehow become another human for…

I recently bought a house. Being the first home that I have owned, I admit, I’m a “newbie” when it comes to dealing with home services providers on the receiving end. …

There are 2 ways to have the lowest priced product/service in your market. Scenario #1: Lower your price to a point where you are undercutting the competition. This option comes with consequences, however, since it is a race to the bottom. If you are competing on price, there will always…