2 ways to have the lowest priced product/service in your market.

There are 2 ways to have the lowest priced product/service in your market.

Scenario #1: Lower your price to a point where you are undercutting the competition. This option comes with consequences, however, since it is a race to the bottom. If you are competing on price, there will always be someone willing to do it “cheaper”. And, ultimately, quality

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