2 ways to have the lowest priced product/service in your market.
2 min readAug 3, 2022
There are 2 ways to have the lowest priced product/service in your market.
Scenario #1: Lower your price to a point where you are undercutting the competition. This option comes with consequences, however, since it is a race to the bottom. If you are competing on price, there will always be someone willing to do it “cheaper”. And, ultimately, quality…