The market votes with their dollars.The “Court of Last Resorts” is the market.Aug 16, 2022Aug 16, 2022
Marketing Budget vs. Allowable Marketing ExpenseFiguring out how much to spend on your marketing efforts can be a bit confusing at times.Aug 15, 2022Aug 15, 2022
Become the only KNOWN source.It’s not likely that you are the ONLY person in the world offering your exact product/service.Aug 11, 2022Aug 11, 2022
A Sobering Reality: The Market DecidesIn an ideal world, you are passionate about the products/services that you provide.Aug 10, 2022Aug 10, 2022
“Refer a friend” vs. “Gift a friend”Referral/Word-of-Mouth marketing is the most powerful marketing on the planet.Aug 9, 2022Aug 9, 2022
Right Time. Right Message.A few days ago, I saw an ad in the top right corner of my Facebook feed.Aug 8, 2022Aug 8, 2022
Trying-on your customers’ shoes.When examining a business’ marketing materials, there is always a “better way” in which they could have presented themselves and their…Aug 5, 2022Aug 5, 2022
I recently bought a house.Being the first home that I have owned, I admit, I’m a “newbie” when it comes to dealing with home services providers on the receiving end…Aug 4, 2022Aug 4, 2022
2 ways to have the lowest priced product/service in your market.There are 2 ways to have the lowest priced product/service in your market.Aug 3, 2022Aug 3, 2022
Customer Testimonials: The power of your future customers “seeing themselves” on video.It was a beautiful day in Danville, California. I was filming a testimonial video for one of my clients (A well respected, local painting…Aug 3, 2022Aug 3, 2022
